BROADCASTER
Audience
Sky One has an average audience share of 0.67% a month; 0.07% on Sky1+1 (BARB, September 2017). Although their audience share is low, it is still higher than the audience share of most other non-mainstream channels, the mainstream channels being BBC1, ITV1, Channel 4, Channel 5.
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The target audience for Pleasure Park is working class people aged 18-35. This is because the show is about working class people, who mostly fit into that age bracket. Sky One's average audiences are men aged 16-34, women aged 16-34 & housewives with children aged 16-34. Although Sky One caters for the whole family, their late night slots are aimed at the 18+ age range.
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Sky One is an entertainment channel launched in 1982. It is operated by broadcasting company Sky plc. The channel broadcasts mainly imported from the US, however they also play a lot of original comedy programming like A League of Their Own, An Idiot Abroad, Trollied, & Stella.
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 A League of Their Own |  An Idiot Abroad |
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 Trollied |  Stella |
Audience
Sky One has an average audience share of 0.67% a month; 0.07% on Sky1+1 (BARB, September 2017). Although their audience share is low, it is still higher than the audience share of most other non-mainstream channels, the mainstream channels being BBC1, ITV1, Channel 4, Channel 5.
​
Sky One is an entertainment channel launched in 1982. It is operated by broadcasting company Sky plc. The channel broadcasts programmes mainly imported from the US, however they also play a lot of original comedy programming like A League of Their Own, An Idiot Abroad, Trollied, & Stella.
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​
A League of Their Own | An Idiot Abroad |
|---|---|
Trollied | Stella |
The target audience for Pleasure Park is working class people aged 18-35. This is because the show is about working class people, who mostly fit into that age bracket. Sky One's average audiences are men aged 16-34, women aged 16-34 & housewives with children aged 16-34. Although Sky One caters for the whole family, their late night slots are aimed at the 18+ age range.
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Sky One has a history of commissioning original British comedy productions, as well as a history commissioning workplace comedies (e.g. Trollied). This show is very British, so it belongs on a British channel, that loves broadcasting British comedy. As well as this, the light, colourful and friendly feel of the Sky One brand matches the feel and style of this programme.
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Although Sky One mainly broadcast US programmes, it makes a point in broadcasting British original programming on a regular basis. Sky also have deals with US broadcasters like FOX that enable them to share programming, which means Pleasure Park could be broadcast on an international scale.
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Sky also have an On-Demand service for Sky customers, so this show would also be available as a boxset for the audience to watch when they feel like. This works well for those who prefer to binge watch.
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As Sky One is a subscription based channel, you have a little more creative freedom than you would if you were broadcasting on a channel funded purely by advertising (ITV1) or on a channel funded by the Government (BBC1).
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