BROADCASTER
Audience
Sky One has an average audience share of 0.67% a month; 0.07% on Sky1+1 (BARB, September 2017). Although their audience share is low, it is still higher than the audience share of most other non-mainstream channels, the mainstream channels being BBC1, ITV1, Channel 4, Channel 5.
The target audience for Pleasure Park is working class people aged 18-35. This is because the show is about working class people, who mostly fit into that age bracket. Sky One's average audiences are men aged 16-34, women aged 16-34 & housewives with children aged 16-34. Although Sky One caters for the whole family, their late night slots are aimed at the 18+ age range.
Sky One is an entertainment channel launched in 1982. It is operated by broadcasting company Sky plc. The channel broadcasts mainly imported from the US, however they also play a lot of original comedy programming like A League of Their Own, An Idiot Abroad, Trollied, & Stella.
 A League of Their Own |  An Idiot Abroad |
|---|---|
 Trollied |  Stella |
Audience
Sky One has an average audience share of 0.67% a month; 0.07% on Sky1+1 (BARB, September 2017). Although their audience share is low, it is still higher than the audience share of most other non-mainstream channels, the mainstream channels being BBC1, ITV1, Channel 4, Channel 5.
Sky One is an entertainment channel launched in 1982. It is operated by broadcasting company Sky plc. The channel broadcasts programmes mainly imported from the US, however they also play a lot of original comedy programming like A League of Their Own, An Idiot Abroad, Trollied, & Stella.
A League of Their Own | An Idiot Abroad |
|---|---|
Trollied | Stella |
The target audience for Pleasure Park is working class people aged 18-35. This is because the show is about working class people, who mostly fit into that age bracket. Sky One's average audiences are men aged 16-34, women aged 16-34 & housewives with children aged 16-34. Although Sky One caters for the whole family, their late night slots are aimed at the 18+ age range.
Sky One has a history of commissioning original British comedy productions, as well as a history commissioning workplace comedies (e.g. Trollied). This show is very British, so it belongs on a British channel, that loves broadcasting British comedy. As well as this, the light, colourful and friendly feel of the Sky One brand matches the feel and style of this programme.
Although Sky One mainly broadcast US programmes, it makes a point in broadcasting British original programming on a regular basis. Sky also have deals with US broadcasters like FOX that enable them to share programming, which means Pleasure Park could be broadcast on an international scale.
Sky also have an On-Demand service for Sky customers, so this show would also be available as a boxset for the audience to watch when they feel like. This works well for those who prefer to binge watch.
As Sky One is a subscription based channel, you have a little more creative freedom than you would if you were broadcasting on a channel funded purely by advertising (ITV1) or on a channel funded by the Government (BBC1).