BRANDING
The design for the logo of Pleasure Park was based on the designs of other amusement park logos, which tend to be colourful and eye-catching, and they often feature:
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- The title of the park, often followed by the word 'theme park' or 'resort'
- An image of the Earth
- The colours red, blue, and yellow
- A rollercoaster or theme park ride of some kind
- The use of 3D text
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Using all of these common elements, two logo's for Pleasure Park were created.
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SIGN LOGO:
Designed to look like a sign that could appear around the park, and on uniforms or name badges.
Logo
Pleasure Park is branded like an actual amusement park. The style, fonts, and colours have all been chosen on based on the brands of other amusement parks. The branding is not only designed to actually represent the themes and style of the show, but also to catch the attention of the public, something that is essential for a television show in such a widely populated market. All of the elements detailed on this page will be used across all parts of the show e.g. advertising, opening titles etc...
EARTH LOGO:
Designed to look like the large sign that would be positioned above the entrance of the park.
Title Card
The title card is designed to represent all of the elements that will be featured across all platforms where the show is featured or being advertised. As well as that, it is a freeze frame of the final form the logo takes during the opening title sequence, which can be viewed here.
All text used in anything related to Pleasure Park is made up of two fonts:
KG HAPPY
DIN ALTERNATE BOLD
KG HAPPY was chosen because it fits with the themes of 3D text feature in common amusement park logos, and because it has a fun, happy style, which contradicts what Pleasure Park is. The logo of the park makes it look like a great place to visit, but that's because the logo hasn't been changed since the early days of the park when it was good. That's why that KG HAPPY was chosen.
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DIN ALTERNATE BOLD was chosen because it is clean and crisp. Like the other font, it contradicts the themes of Pleasure Park, a contradiction that is intentional. Pleasure Park promotes itself like a successful fun amusement park, because that's what it wants to be but currently isn't. That's why this font, and the other one, have been chosen.
Fonts
Pleasure Park's colour scheme is made up of four colours, which have all been chosen based on the colour schemes of other common amusement parks around the world. These common colours are Red, Blue, Black & White. These four colours are used across all elements of Pleasure Park. Their faded look adds to the themes of Pleasure Park which run along the lines of something that is run down, old, and dirty.
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The codes for each colour are:
Red- #FF0000
Blue- #0090C7
Black- #333333
White- #FFFFFF